L Adila

UI/UX Designer

Hi, I’m Adila, a UI/UX designer and design system specialist based in Indonesia, with 4+ years of experience helping startups, SaaS companies, and organizations turn ideas into intuitive, conversion-driven digital products. My work focuses on user experience, scalable design systems, and no-code development to create interfaces that are not only beautiful, but usable and strategic.

I currently work as a Senior UI/UX and Digital Designer at Chykalophia, where I lead no-code initiatives with Webflow and Framer and take full responsibility for end-to-end UI/UX projects, from research, wireframing, and prototyping to design handoff and QA with developers.

Previously, I worked at Mekari (a leading SaaS company) as a UI/UX designer, improving multiple marketing websites, including Jurnal.id, Klikpajak, Mekari University, Mekari Community, Mekari Flex, Mekari Capital, Mekari Pay, Mekari Expense, etc with a strong focus on conversion optimization, usability, and consistent branding

I’ve had the opportunity to collaborate with organizations such as ILO (International Labour Organization), FullFind Agency, Transparency International Indonesia, Digital Center, bicarakan.id, Blue Forests Foundation, Rutgers Indonesia, as well as many startups, non-profits, and creative agencies worldwide.

If you’re looking for a UI/UX designer who can balance strategy, creativity, and execution, and help you build user-centered SaaS products or high-converting websites — I’d love to connect.

Services

End-to-end product design

Motion design

User experience design

Layout design

Framer & Webflow development

Branding, visual identity design

Tools

Figma

Framer

Webflow

Relume

ClickUp

Google Analytics

Microsoft Clarity

ChatGPT, Nano Banana, Lovable

Experience

Present

Chykalophia

Senior UI/UX Designer & Digital Designer

I review and refine UI/UX designs based on feedback from stakeholders and users, and collaborate closely with developers to ensure accurate and high-quality implementation of designs. I also work with the Art Director, Social Media Manager, and Marketing team to align design solutions with broader brand and marketing goals, and I lead no-code project initiatives using Webflow and Framer, from planning through implementation.

March 2022 – Dec 2024

Mekari

UI/UX Designer

Engaged in executing studies and analytics, brainstorming, and crafting refined user experiences and user interfaces for website marketing. Closely partnering with web developers, product marketing managers, and important stakeholders. Designing experiences that are guided by data and centered on the user.

Feb 2022 – March 2022

bicarakan.id

UI/UX Designer

Designing sleek, result-oriented, user-friendly interfaces for web and mobile platforms, coordinating design projects among internal teams, inisiate develop mini-design systems to improve team productivity.

Jan 2022 – Mar 2022

Chykalophia

UI & Digital Designer

Facilitate the client’s vision through a project and creative ideas, design, and digital prototyping for web and mobile projects. Consider the use of design-thinking and continuously improving my designs, present ideas or alternative approaches to design issues, establish a design system, create brand style guides, assist the lead designer with design brainstorming and research and revisions, make updates/changes in our design projects, communicate project updates and attend weekly team meetings.

Nov 2021 – Dec 2021

Rutgers Indonesia

UI Designer

Continuously improving Rutgers website and their project with user center approach.

Education

2021

UI/UX research & design class

Binar Academy

2015

Magister Management

Mercu Buana University

2013

Educational Technology

State University of Jakarta