#web

#Figma

#designsystem

Couples Counseling

Couples Counseling

Couples Counseling

Couples Counseling

Couples Counseling

Couples Counseling

Couple counseling is a new page for the bicarakan.id website which is a place to explain new features and the latest services as a place to consult on problems related to relationships between couples.

Couple counseling is a new page for the bicarakan.id website which is a place to explain new features and the latest services as a place to consult on problems related to relationships between couples.

Couple counseling is a new page for the bicarakan.id website which is a place to explain new features and the latest services as a place to consult on problems related to relationships between couples.

Couple counseling is a new page for the bicarakan.id website which is a place to explain new features and the latest services as a place to consult on problems related to relationships between couples.

Couple counseling is a new page for the bicarakan.id website which is a place to explain new features and the latest services as a place to consult on problems related to relationships between couples.

Couple counseling is a new page for the bicarakan.id website which is a place to explain new features and the latest services as a place to consult on problems related to relationships between couples.

Feb - Mar 2022

Timeline

UI/UX Designer

Role

Feb - Mar 2022

Timeline

UI/UX Designer

Role

Background

Background

Couple counseling is a new page for the merdeka.id website which is a place to explain new features and the latest services as a place to consult on problems related to relationships between couples.

Couple counseling is a new page for the merdeka.id website which is a place to explain new features and the latest services as a place to consult on problems related to relationships between couples.

Who experienced

Who experienced

  • Adult women aged 24-45

  • Parents who have children

  • Couple (or someone who is fighting with their partner)

  • Young adults who are lonely and confused in their lives

  • Adult women aged 24-45

  • Parents who have children

  • Couple (or someone who is fighting with their partner)

  • Young adults who are lonely and confused in their lives

From this user persona, we can see that a housewife has quite tiring problems. Where Julia is often tired of taking care of her children and when her husband comes home, she ends up with other problems.

Julia wants to have a place that can listen to the problems she is facing and wants to find out how to find a way out of these problems.

From this user persona, we can see that a housewife has quite tiring problems. Where Julia is often tired of taking care of her children and when her husband comes home, she ends up with other problems.

Julia wants to have a place that can listen to the problems she is facing and wants to find out how to find a way out of these problems.

Why is this issue important

Why is this issue important

Everyone definitely wants to have a good relationship. The way we deal with problems in relationships is an important issue for us in life. With the existence of couples counseling services, it is hoped that it can facilitate and help couples who have problems find solutions.

Everyone definitely wants to have a good relationship. The way we deal with problems in relationships is an important issue for us in life. With the existence of couples counseling services, it is hoped that it can facilitate and help couples who have problems find solutions.

How Might We

How Might We

From the problems faced by users, the next question is:

How can we provide couples counseling services?

From the problems faced by users, the next question is:

How can we provide couples counseling services?

Goals

Goals

1

From the user side

From the business side, we want to increase the number of users and the duration of users using the merdeka.id application

1

From the user side

From the business side, we want to increase the number of users and the duration of users using the merdeka.id application

1

From the user side

From the business side, we want to increase the number of users and the duration of users using the merdeka.id application

2

From a marketing perspective

We want to attract new users to use the chat application with the latest feature in the form of counseling that focuses on couple relationships

2

From a marketing perspective

We want to attract new users to use the chat application with the latest feature in the form of counseling that focuses on couple relationships

2

From a marketing perspective

We want to attract new users to use the chat application with the latest feature in the form of counseling that focuses on couple relationships

3

From the business side

We want to increase the number of users and the duration of users using bicarakan.id application

3

From the business side

We want to increase the number of users and the duration of users using bicarakan.id application

3

From the business side

We want to increase the number of users and the duration of users using bicarakan.id application

Solutions

Solutions

1

Create a unified design system

We still maintain blue as the primary button color so that users immediately understand that the rounded rectangle shape in blue is a 'button'

1

Create a unified design system

We still maintain blue as the primary button color so that users immediately understand that the rounded rectangle shape in blue is a 'button'

1

Create a unified design system

We still maintain blue as the primary button color so that users immediately understand that the rounded rectangle shape in blue is a 'button'

2

Make any call-to-action button easily to reach

We use yellow for the sticky FAB (Floacting action button) so that it is easy to reach for users who are interested in consulting

2

Make any call-to-action button easily to reach

We use yellow for the sticky FAB (Floacting action button) so that it is easy to reach for users who are interested in consulting

2

Make any call-to-action button easily to reach

We use yellow for the sticky FAB (Floacting action button) so that it is easy to reach for users who are interested in consulting

3

Use userfriendly design to make user comfortable

We use rounded images on each image to give a non-stuffy impression, so that users feel comfortable using the services of bicarakan.id

3

Use userfriendly design to make user comfortable

We use rounded images on each image to give a non-stuffy impression, so that users feel comfortable using the services of bicarakan.id

3

Use userfriendly design to make user comfortable

We use rounded images on each image to give a non-stuffy impression, so that users feel comfortable using the services of bicarakan.id

Tools

Tools

Figma

Figjam

Process

Research and Benchmarks

If you look at the competitors of bicarakan.id in Indonesia, there are not many websites that specifically have special programs for couple counseling. On average, experts are involved in all aspects of the problem which are then categorized according to the user's needs when consulting.

If you look at competitors globally, there are many psychology services that focus on couple counseling. This is an important issue in maintaining the relationship between partners.

If you look at all the competitors' pages, they show access to counseling, photos of psychologists who have experience dealing with couples' problems, user testimonials, and also what benefits users get.

Userflow

This userflow stage was created to help our collaboration as UI/UX designers to know the position of the entry point to the end point of using the Couple Counseling service.

Estimating the flow so that users know more about the features of this service and how to get the service.

Low Fidelity design preparation

After knowing the user flow, we made a rough design (low fidelity design) as a discussion guide between the team. What information do we need to show on this page so that users understand that this service can help with the various problems they are facing.

High Fidelity design

At this high fidelity design stage, we began to explore what components and colors were appropriate to the bicarakan.id brand and then adjusted to user needs, such as:

  1. We still maintain blue as the primary button color so that users immediately understand that the rounded rectangle shape in blue is a 'button'

  2. We use yellow for the sticky FAB (Floacting action button) so that it is easy to reach for users who are interested in consulting

  3. We use rounded images on each image to give a non-stuffy impression, so that users feel comfortable using the services of merdeka.id

Conclusion

The features of this stage only reach the ideation stage, where we have not had time to carry out user testing on the design we proposed due to time constraints.

However, I learned that the system design for websites is different from that for mobile apps. Different in terms of font size and also the colors chosen. We as UI/UX designers also need to provide designs with various view port sizes, whether desktop, tablet or mobile view.

©2026 designbyadila

©2026 designbyadila

©2026 designbyadila

©2026 designbyadila

©2026 designbyadila

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